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PBI Print & Media Midwest (Sessions)

Speaker Sessions and Bios
Home » PBI Print & Media Midwest » PBI Print & Media Midwest (Sessions)

PBI Print & Media Conference Midwest

May 19th, 2011
Crowne Plaza Chicago O’Hare

Breakfast Keynote

Everything Print Customers Need to Know About New Printing Technology
Frank Romano’s Presentation for PBI Midwest 2011

Frank RomanoFrank Romano, Professor Emeritus
Rochester Institute of Technology

Digital printing is usurping much of the offset litho work. Flexo and gravure and screen are still around – but challenged by other processes. From targeted direct mail to books on demand to versioned brochures, print and media professionals are finding new ways to communicate marketing messages, thanks to amazing new technology. Let Professor Frank Romano guide you through the new world of printing.

Frank’s Bio

Few people in print buying and printing don’t know Frank Romano. The foremost printing and publishing industry expert with a career that spans 50 years, he’s perhaps best known as the editor of the International Paper Pocket Pal or from the hundreds of articles he’s written for publications in North America, Europe, the Middle East, Asia, and Australia.

Founder of eight publications and author of over 45 books, including the 10,000-term Encyclopedia of Graphic Communications (with Richard Romano), the standard reference in the field, Frank is a world-renowned authority on digital printing. He has served as publisher or editor for TypeWorld/Electronic Publishing, Computer Artist, Color Publishing, The Typographer, EP&P, and both the NCPA and PrintRIT Journals, and his books on QuarkXPress, Adobe InDesign, and PDF workflow were among the first in their fields.

Frank lectures extensively and he has addressed virtually every club, association, group, and professional organization at one time or another. His mastery of the subject, not to mention his personal charm and warmth, have made him one of the industry’s most popular keynote speakers.

He has consulted for major corporations, publishers, government, and other users of digital printing and publishing technology. He wrote the first report on on-demand digital printing in 1980 and ran the first conference on the subject in 1985.

He has been quoted in the New York Times, Wall Street Journal, Times of London, USA Today, Business Week, Forbes, and many other newspapers and publications, as well as on TV and radio. He has partnered with InfoTrends on strategic information for the printing industry. He continues to teach courses at RIT and other universities and works with students on unique research projects.

Session 2

What Is G7 – and Why Print Buyers & Designers Should Be Excited About It

G7 for Print Buyers by Don Hutcheson

Don HutchesonDon Hutcheson

If you’re like many print customers, you know something about G7 – but you’re still not totally sure what it means for you and your print materials.

How can you take advantage of this new technology without spending a fortune or becoming a geek? How can print buyers and creatives be reasonably sure that what they see on screen is what they will see in print, or at least as close as possible?

At this session, you’ll hear it from the source. Not only did Don Hutcheson invent G7, but he’s also a passionate photographer with a background in fine art and design, so he actually speaks your language!

Don’s Bio

With over 40 years’ experience in photography, design, pre-press, printing and color science, Don Hutcheson has pioneered many techniques we now take for granted, like RGB workflows, soft proofing, extended-gamut printing and digital proofing.

In 1995 he started the world’s first color management consultancy, HutchColor, LLC, to bring the concept of ICC color management to professional graphic users. Today he continues to train the world’s top printers, publishers, agencies, photographers and designers through private consulting and public conferences.

In 2006 as chair of the IDEAlliance GRACoL committee Don used his own Proof-to-Press calibration method (now known as “G7®”) to produce the current GRACoL and SWOP data sets. Since then G7 has made standardized printing and proofing easier and more accessible to thousands of printers and print buyers world-wide.

For more information, go to www.hutchcolor.com

Session 3

What’s Next? Directions to the Future of Print and Media

Dr. Joe Webb’s Presentation for PBI Midwest 2011

Dr. Joe WebbDr. Joe Webb
Director of WhatTheyThink Economics and Research Center

Dr. Joe Webb offers a contrarian and thought-provoking look at this coming decade of media and information upheaval. He will advise print buyers, creatives and content managers how they can get ahead of these challenges and turn them into compelling opportunities. Whether it’s tablets, smart phones, mobile messaging, location media, websites, Tweets, e-marketing, or billboards, Dr. Webb stresses that these are formats that need the skills that print professionals can re-direct to make these media effective and profitable. Dr. Webb is co-author of “Disrupting the Future.”

Dr. Joe’s Bio

Dr. Joe Webb is one of the graphic arts industry’s best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink’s Economics and Research Center.

A 32-year veteran of the graphic arts industries, his “Mondays with Dr. Joe” column has become a must-read feature on WhatTheyThink since 2003. His economic forecast webinars and industry presentations assist C-level executives, owners, and analysts to understand how changes in the economy, technology, and the industry, affect their strategic decisions.

He is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology (1987) and has served on the Center’s Board of Advisors. He holds an MBA in Management Information Systems from Iona College (1981), was a magna cum laude graduate in Managerial Sciences and Marketing from Manhattan College (1978), and was a member of its economics honor society. He has taught graduate and undergraduate courses in marketing, market research, quantitative analysis, business policy, and organizational behavior. Dr. Webb started in the industry with Agfa’s Graphic Systems Division, was a marketing executive with Chemco Photoproducts, and entered consulting full time in 1987. In 1994, he founded the influential TrendWatch information service, sold to multinational publisher Reed Elsevier in 2000. His first book, “Renewing the Print Industry,” received wide recognition, and was the subject of many keynote speeches and workshops.

His latest book, “Disrupting the Future: Uncommon Wisdom for Navigating Print’s Challenging Marketplace” was published in Spring 2010. Written with Richard Romano, it has been described as “the manifesto for a new generation of printers.”

Session 4

Brainstorming Session and Resources “Swap”

Margie Dana Brainstorming Session PBI Midwest

Margie DanaMargie Dana, Founder
Print Buyers International, LLC

Take this rare opportunity to sit among your production & creative peers and share ideas about building your career, sourcing work, acquiring new media skills, managing your boss, and staying on top of your game. Ask your peers — and the six sponsoring firms — anything you want. Take advantage of the collective knowledge of this elite group.

PBI’s Margie Dana will moderate this open discussion that’s always been popular at past events. Hearing what others are doing, face to face, will add to your knowledge base as print production professionals. You’ll also get to share your best resources (and hear Margie’s) in the “Swap” part of this session.

Margie’s Bio

Print Buyers International (PBI) is dedicated to serving print customers worldwide through online education and event production. PBI has produced five annual print and media conferences. The 6th Annual Print & Media Conference takes place September 13 – 14 at Graph Expo in Chicago!

Margie is a long-time print buyer who turned her passion for printing into a print consulting business. She writes her popular e-newsletter, Margie’s Print Tips, to build bridges between the printing industry and its customers. She started the Tips in 1999, and this weekly publication is currently read by 5,000 subscribers worldwide.

For years, Margie’s been a sought-after speaker at industry events that target printers and/or print customers. She has presented in New Zealand, the UK, San Francisco, Los Angeles, Wisconsin, Miami, and throughout New England. She’s chaired the first-ever Print Buyers forum for Graph Expo since its inception in 2007.

She’s published two books and is working on her third. Her new book,”Print Buying Made Simple,” is available on Lulu.com. Currently, Margie is a blogger for Piworld.com and the buyer columnist for Printing Impressions.

Session 5

Get “Schooled” in Creating a Successful Multichannel Program: How a 1:1 Campaign Resulted in Phenomenal Success for Miami U.

Heather Gims Presentation PBI Midwest 2011

Heather GimsHeather Gims
Director of Marketing & Business Development
b+p+t Communication Solutions

Recruitment campaigns for higher education are getting more competitive and more personal, utilizing variable data, text and imagery for fully customized messaging. Miami University, located in Oxford, OH, wanted to make their communications more relevant and interactive in order to attract the top performing students to their prestigious Honors program. Working with long-term partner b+p+t communication solutions and Xerox 1:1 Lab, a test was designed to directly compare their existing direct mail program with a new, highly personalized multichannel program that delivered a 31% over-goal enrollment.

In this session, hear how Miami U’s marketing provider crafted and implemented an effective cross-media campaign that exceeded everyone’s expectations.

Heather’s Bio

An accomplished marketing & communications professional, Heather serves as the Director of Marketing & Business Development with b+p+t communication solutions in Cincinnati, Ohio. Throughout her career, she has gained significant experience on both sides of marketing; serving clients and managing campaigns within a direct marketing company and also in a corporate environment, developing and executing strategic marketing activities. Heather has advanced in progressively increasing roles using her skills, background and initiative to successfully direct programs that meet the specialized needs of businesses across a variety of industries.

Session 6

Addressing the Knowledge Gaps of Print Buyers: Two Elite Buyers Tackle It Head On

Clemente & Dickerson Presentation: Addressing Print Buyer Knowledge Gaps

Melissa ClementeMelissa Clemente
VP – Print Production
Director, DRAFTFCB
Jeff DickersonJeff Dickerson
Procurement Specialist,
State Farm Insurance Companies

Print buyers and production specialists are more laden with new technologies and responsibilities and harder pressed to keep skills updated than ever before. Through attrition, layoffs, reallocation of human resources and smart sizing, we procurers and managers of print projects have fuller plates than a senior citizen at a cruise ship’s buffet. We dream, yea, even strive to be lifelong learners and keep our skills updated so no gaps exist in our knowledge. But doing more with less has consumed our days, and new print technology has widened our gaps.

In this session we will identify the pitfalls for knowledge gaps and how we must and can remain educated and vital in the dynamic art and science of the print industry we love.

Being an expert Print Buyer doesn’t mean merely keeping up with trends and technology; it means harnessing and challenging them.

Speakers Melissa Clemente of Draftfcb and Jeff Dickerson of State Farm Insurance will discuss what’s at the core of print buyers’ careers in 2011, including:

  • the changing role of print in the media mix
  • the speed at which new technology is affecting print and print buying
  • the widening knowledge gaps in our craft and industry
  • ensuring the power of print remains robust and dynamic
  • preparing for the next 10 years

Melissa’s Bio

Melissa has over 25 years’ experience in advertising and print production. She has held leadership positions in many Chicago advertising agencies, including Leo Burnett and Foote, Cone & Belding, and she has worked on some of the world’s most recognized brands. Her love of both art and science informs her career and drives her ongoing quest for both aesthetic exactitude and manufacturing excellence. She has produced award-winning creative across the full spectrum of print media and has a passion for innovation that she expects her colleagues and supplier partners to share.

Jeff’s Bio

Jeff Dickerson is responsible for a corporate team that buys millions of dollars of commercial print and media replication a year. His group handles more than 2,500 unique warehoused items annually as well as hundreds of direct shipped items, and oversees the print and media production of a wide variety of materials including sales and marketing collateral, DVDs, variable print, kits and mailings, and more.

A consultant to State Farm’s internal creative group for print and paper specifications, Jeff led the development effort for, and is the gatekeeper of, quality standards for the company’s collateral materials. His team supports printing for several internal departments including agency sales and training, claims communications, human resources, training, bank, mutual funds, marketing and systems.

Building on 12 years of experience as State Farm’s print buyer and 10 years of work in print production, management and sales, Jeff is a Certified Purchasing Manager and has earned the Chartered Financial Consultant designation.

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More information will come in the following weeks.

Join us October 8 – 10th in Chicago!
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