PBI Print & Media Conference Midwest
May 19th, 2011
Crowne Plaza Chicago O’Hare
Breakfast Keynote
Everything Print Customers Need to Know About New Printing Technology
Frank Romano’s Presentation for PBI Midwest 2011
Frank Romano, Professor Emeritus
Rochester Institute of Technology
Digital printing is usurping much of the offset litho work. Flexo and gravure and screen are still around – but challenged by other processes. From targeted direct mail to books on demand to versioned brochures, print and media professionals are finding new ways to communicate marketing messages, thanks to amazing new technology. Let Professor Frank Romano guide you through the new world of printing.
Frank’s Bio
Session 2
What Is G7 – and Why Print Buyers & Designers Should Be Excited About It
G7 for Print Buyers by Don Hutcheson
Don Hutcheson
If you’re like many print customers, you know something about G7 – but you’re still not totally sure what it means for you and your print materials.
How can you take advantage of this new technology without spending a fortune or becoming a geek? How can print buyers and creatives be reasonably sure that what they see on screen is what they will see in print, or at least as close as possible?
At this session, you’ll hear it from the source. Not only did Don Hutcheson invent G7, but he’s also a passionate photographer with a background in fine art and design, so he actually speaks your language!
Don’s Bio
Session 3
What’s Next? Directions to the Future of Print and Media
Dr. Joe Webb’s Presentation for PBI Midwest 2011
Dr. Joe Webb
Director of WhatTheyThink Economics and Research Center
Dr. Joe Webb offers a contrarian and thought-provoking look at this coming decade of media and information upheaval. He will advise print buyers, creatives and content managers how they can get ahead of these challenges and turn them into compelling opportunities. Whether it’s tablets, smart phones, mobile messaging, location media, websites, Tweets, e-marketing, or billboards, Dr. Webb stresses that these are formats that need the skills that print professionals can re-direct to make these media effective and profitable. Dr. Webb is co-author of “Disrupting the Future.”
Dr. Joe’s Bio
Session 4
Brainstorming Session and Resources “Swap”
Margie Dana Brainstorming Session PBI Midwest
Margie Dana, Founder
Print Buyers International, LLC
Take this rare opportunity to sit among your production & creative peers and share ideas about building your career, sourcing work, acquiring new media skills, managing your boss, and staying on top of your game. Ask your peers — and the six sponsoring firms — anything you want. Take advantage of the collective knowledge of this elite group.
PBI’s Margie Dana will moderate this open discussion that’s always been popular at past events. Hearing what others are doing, face to face, will add to your knowledge base as print production professionals. You’ll also get to share your best resources (and hear Margie’s) in the “Swap” part of this session.
Margie’s Bio
Session 5
Get “Schooled” in Creating a Successful Multichannel Program: How a 1:1 Campaign Resulted in Phenomenal Success for Miami U.
Heather Gims Presentation PBI Midwest 2011
Heather Gims
Director of Marketing & Business Development
b+p+t Communication Solutions
Recruitment campaigns for higher education are getting more competitive and more personal, utilizing variable data, text and imagery for fully customized messaging. Miami University, located in Oxford, OH, wanted to make their communications more relevant and interactive in order to attract the top performing students to their prestigious Honors program. Working with long-term partner b+p+t communication solutions and Xerox 1:1 Lab, a test was designed to directly compare their existing direct mail program with a new, highly personalized multichannel program that delivered a 31% over-goal enrollment.
In this session, hear how Miami U’s marketing provider crafted and implemented an effective cross-media campaign that exceeded everyone’s expectations.
Heather’s Bio
Session 6
Addressing the Knowledge Gaps of Print Buyers: Two Elite Buyers Tackle It Head On
Clemente & Dickerson Presentation: Addressing Print Buyer Knowledge Gaps
Melissa ClementeVP – Print Production
Director, DRAFTFCB
Jeff DickersonProcurement Specialist,
State Farm Insurance Companies
Print buyers and production specialists are more laden with new technologies and responsibilities and harder pressed to keep skills updated than ever before. Through attrition, layoffs, reallocation of human resources and smart sizing, we procurers and managers of print projects have fuller plates than a senior citizen at a cruise ship’s buffet. We dream, yea, even strive to be lifelong learners and keep our skills updated so no gaps exist in our knowledge. But doing more with less has consumed our days, and new print technology has widened our gaps.
In this session we will identify the pitfalls for knowledge gaps and how we must and can remain educated and vital in the dynamic art and science of the print industry we love.
Being an expert Print Buyer doesn’t mean merely keeping up with trends and technology; it means harnessing and challenging them.
Speakers Melissa Clemente of Draftfcb and Jeff Dickerson of State Farm Insurance will discuss what’s at the core of print buyers’ careers in 2011, including:
- the changing role of print in the media mix
- the speed at which new technology is affecting print and print buying
- the widening knowledge gaps in our craft and industry
- ensuring the power of print remains robust and dynamic
- preparing for the next 10 years