By John Carr, Director of Sales & Marketing for Solo Printing
First, let me be upfront. Yes, I am a printer that provides our clients with numerous UV finishes, which are produced in-line on press. These include metallic UV, glitter UV, textured UV and many others as well. The results are spectacular – but the process and learning curve were long and difficult.
Now, before you jump to the conclusion that this is some self-serving article on the beauty of in-line UV, there are a number of things that you, as a print buyer should be aware of.
In my efforts to inform you on all things new in the marketplace and being a good steward of said information, I am going to tell you things that printers may prefer keeping to themselves.
First, the in-line UV process is relatively new. Remember, this is not your run-of-the-mill overall gloss or dull UV finish. We are talking about UV with texture, glitter, spot or raised, all giving a three-dimensional effect. Believe me, the process is nothing like adding ink to paper. This means there is a major learning curve. In our case, weeks and countless press runs were needed to experiment with different solutions, rollers, paper stocks, etc. We analyzed what worked and why others failed. We played with various images to see what looked best with the various applications. It was a long and costly process, but one that gave us confidence knowing we could produce a product that would knock the socks off of any designer with a cool idea.
Now this is what you need to know about the in-line UV process:
- Not all equipment is created equal. Talk to your printer about his or her process. Printers should be excited to tell you all about it. If they can’t answer your questions, then move on.
- Check the printer’s level of experience. If he’s new to the process, you should be vigilant.
- Ask for live samples from the printer – not something the manufacturer provides, showing various effects. Remember, you are expecting to see something that the printer has experience producing.
- Consult with your printer during the design stage. An experienced printer can let you know what works best for your desired effect and then be able to deliver it.
- Do not cut corners on paper stock. The UV process is fairly expensive and works best on a good stock. I suggest a #1 or #2 sheet. An 80lb cover weight is the absolute minimum. For best results, I strongly suggest 10pt or better.
The various UV applications bring a whole new dimension to printing. When combined with a knowledgeable print buyer, they provide an element that both creative directors and customers love. The results are products and images that jump off the printed page.
© 2011 John Carr. All rights reserved.
